Our CRM programs create loyalty amongst existing customers, acquire new ones and drive relevant customer communication. Our objective is to build an extensive and viable business and leisure customer database that we can regularly communicate with. We aim to create loyalty amongst our most valued customers by identifying who they are and protecting our share of their business.
goldpoints plus
Our global loyalty program, goldpoints plus, together with Carlson Hotels Worldwide, builds on the strong brand equity of Rezidor hotels and has given the group a powerful database of frequent business travelers, travel agents and meeting planners, which is segmented and profiled to drive guest revenue.
With our own loyalty programmes and our strong partnerships with international airlines, credit card companies, car rentals, etc. our CRM reaches across many segments and markets.